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Legal

Privacy Policy

Last updated: August 28, 2026

White Tree Home LLC, doing business as Curated Coral ("Curated Coral," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a purchase, communicate with us, or otherwise interact with Curated Coral.

Information We Collect

Depending upon how you interact with us, we may collect information such as:

  • Name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Order and purchase information
  • Customer service communications
  • Account information, if you create an account
  • Device, browser, IP address, and website usage information
  • Marketing and communication preferences

Payment information may be collected and processed by our payment processors and e-commerce service providers. We do not necessarily receive or retain complete payment-card information ourselves.

How We Use Your Information

We may use personal information to:

  • Process and fulfill orders
  • Process payments and refunds
  • Provide shipping and delivery information
  • Communicate about purchases
  • Respond to customer service inquiries
  • Detect or prevent fraud and security threats
  • Operate and improve our website
  • Understand how customers use our website
  • Maintain business and transaction records
  • Comply with applicable legal and regulatory requirements
  • Send marketing communications when permitted by law and according to your preferences

Shopify & Other Service Providers

Our online store is powered by Shopify.

Shopify and other service providers may process personal information on our behalf or as otherwise described in their own applicable privacy policies. These providers may include payment processors, shipping carriers, website hosting and technology providers, analytics services, fraud-prevention services, and marketing providers.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website activity, improve the shopping experience, provide analytics, and support advertising or marketing where applicable.

Depending upon your location and applicable law, you may be provided with options to manage certain cookie and data-sharing preferences.

Marketing Communications

If you choose to receive promotional emails from Curated Coral, we may send information regarding products, collections, offers, or other Curated Coral news.

You may unsubscribe from promotional email communications at any time using the unsubscribe option provided in those messages.

Transactional communications regarding purchases, orders, customer service, or account activity are not considered promotional communications.

How We Share Information

We may disclose information to service providers when reasonably necessary to operate our business and provide our services, including providers assisting with e-commerce and website operation, payment processing, order fulfillment and shipping, customer service, analytics and website performance, fraud prevention and security, marketing and communications, and professional, accounting, or legal services.

We may also disclose information when required by law, legal process, or governmental request, or when reasonably necessary to protect our rights, customers, business, or others.

We do not disclose personal information to third parties simply in exchange for monetary payment.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and transaction records, resolving disputes, preventing fraud, and satisfying legal, tax, accounting, or regulatory requirements.

Information processed through Shopify may also be retained according to Shopify's applicable data-retention practices.

Your Privacy Choices & Rights

Depending upon where you live, applicable privacy laws may provide rights concerning your personal information, such as requesting access, correction, deletion, or a copy of certain information, or opting out of certain uses or disclosures.

We may need to verify your identity before processing certain requests, and some requests may be subject to legal exceptions.

To submit a privacy request, contact customerservice@curatedcoral.com.

Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no internet transmission, electronic storage system, or method of electronic communication can be guaranteed to be completely secure.

Children's Privacy

Curated Coral is not directed toward children, and we do not knowingly collect personal information from children in violation of applicable law.

Third-Party Links

Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, content, or security of websites we do not control.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable requirements.

The current version will always display its most recent update date.

Contact Us

For questions about this Privacy Policy or our privacy practices, please contact:

White Tree Home LLC d/b/a Curated Coral
PO Box 914
St. Petersburg, FL 33707
customerservice@curatedcoral.com